One thing I forgot to say above was that based on their comments, it really did seem that the idea of such a device was completely new to them. One even went on to comment such a device in the car would be awesome, completely ignoring the small empeg market, but also the attempts by Sony and Pioneer for an in dash MP3 hard drive solution.

Oh well, not much can be done about it now. It's just a shame that Rio never had enough marketing power to make even some of the hard core geeks in the media take notice.