Forbes Article

Posted by: eternalsun

Forbes Article - 24/01/2001 01:17

http://www.forbes.com/2001/01/23/0123tentech.html

They're covering Phatnoise, with a little footnote at the bottom "oh by the way.." with regards to Sonic Blue.

Calvin

Posted by: Smoker_Man

Re: Forbes Article - 24/01/2001 08:58

Typical marketing fluff.
(Did someone already coin that line?)

Not a bad idea, but then again, the Empeg integrated into my existing stereo setup as well. So I'm not exaclty sure where they are going with this....

Cartridges, hmmm, will they take game console carts as well? perhaps a little GoldenEye or Turok in the car?

Smoker_Man
#080000449 MkII - 36Gb Blue
Posted by: lax

Re: Forbes Article - 24/01/2001 16:06

Unfortunately, this isn't the only article that shortchanges Empeg. I just caught this on C|Net News.com:

"Digital-audio players heading to cars"

I've written a response to the author asking him to correct his inaccuracies, and expressing my disappointment that he has trivialized -- by omission -- the Empeg's key competitive features in regards to the Phatnoise.

Ah, tech journalists...

______________
Empeg Mk. 2 #626, 18Gb blue | Kenwood KMD-X92. 2000 VW Passat wagon.
Posted by: borislav

Re: Forbes Article - 24/01/2001 22:41

I've written a response to the author asking him to correct his inaccuracies, and expressing my disappointment that he has trivialized -- by omission -- the Empeg's key competitive features in regards to the Phatnoise.

Hmm, it might be deliberate, e.g. if the review is "sponsored" by Phatnoise...

Borislav

Posted by: Dignan

Re: Forbes Article - 25/01/2001 08:23

Hmm, well as far as I can see, there are two major inacuracies, one for empeg and one against.

One implies that the empeg isn't available in the US, as if empeg wasn't an eBusiness company

The other implies that empeg has built their own hard drives from the ground up to be more shock-proof!!

DiGNAN
Posted by: rob

Re: Forbes Article - 25/01/2001 14:27

We did more work on shock proofing the drives than most, to the extent of retaining a dynamics lab to model the product characteristics and produce customs shock mounts. When Hugo spoke with Phatnoise last year they hadn't even considered shock proofing - he talked them through what was involved. *SFX: Slaps Hugo with wet trout*

Rob