I don't think there's any way to reset it (without rebuilding the entire drive and reuploading everything), but jEmplode might have that problem fixed with the next release.

Let me also just take this opportunity to say, once again:

[rant]
Please, empeg guys, get rid of the `Plays:' display on the Track Info mode. It wastes space, is often incorrect (even without jEmplode, due to the numbers not being reset when a FID is reused), and is just annoying to look at. I don't care how many times a track has been played, definitely not every time it's played, and I'm pretty sure no one else does, either.
[/rant]