If it was a joke, it was solely for their own benefit. And knowing the mentality of some of the DJs at the time, that doesn't seem like a great possibility.

I was trying to remember if it might have been a different song (I don't think so), so I was reading the AllMusic entry on them. I have never read such a fawning, sychophantic essay in my life. It's like he was getting paid per cubic meter of smoke blown up my ass.