I emailed them a while ago and talked with their sales guys about a better interface to the data ... They weren't too keen on the idea for exactly the reasons you listed. Their entire business model is predicated on people being required to see their ads. All these purely-data-providers are scared to death to provide a nice web-services-style interface to their data because they think one person will buy it and just give it away ... what they're not realizing is that people who want to steal their data will already do it so they might as well make _some_ money off of it. Oh well. I had this same discussion with MoodLogic and the guys who provide TV Guide information to companies like TiVo -- they all say the same thing. The head of sales for the company that does TV Guide data was actually really responsive and open to any suggestions I had for allowing them to provide a nice interface but also a mechanism to protect the data. Tough problem ...