The most perplexing thing about all this is that the decision-makers at these companies can't get the picture that whenever things like this happen, the public relations backlash has to cause much more damage to them than they could ever recoup with whatever advertising they're trying to sell. There are countless other examples where companies tried to do things like this (using either ads or some kind of spyware) and when they were exposed, realized they stand to lose a lot more than they gain if they continue to do naughty things. Don't these bozos monitor the rest of the industry?