> This isn't the right approach to take if anyone at Rio expects to take even the smallest fraction of marketshare away from Apple.

Yeah, the purchase of Rio doesn't seem to have helped make them a smarter or better company. The customer support appears to still suck and the complete lack of advertisment appears to be dooming the Karma and everything else they sell to obscurity, despite the fact that it is technically better. Reminds me of another product that Rio used to sell and failed because no-one knew about it. There is almost no buzz about Rio products at all, and that is a shame.