After reading your posts about sound quality (which I do agree with to some extent), I come across wanting a built in amp. Honestly, almost any deck with a built-in-amp pales in comparison to even the same deck with a good external amplifier. To each his own...
As Altman stated before me the major attraction of the empeg (besides linux, ARM, the blinking lights...) is convienence, having a HUGE assortment of music always with you.

Jake

Otherwise empeg is a company that formed just to make a massive car mp3 jukebox as it were. This is their first product so maybe later. <--Comments empeg Crew?