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who in their right mind would eat there that much for a month straight?

I agree his approach was to take it to the extreme, but they point out that there are a huge number of people who eat at McDonald's 3+ times a week. From seeing what happened to him, you gotta believe that's doing some not-nice things to the body. Now I say this, but I don't mind hitting Arby's on a semi-regular basis But the movie definitely puts a lot of it in perspective.