Planet Money (a fantastic podcast) did a great story where they tracked down the source of a widely-shared fake news story. They guy was actually a liberal whose initial intentions were to spread fake news and then make conservatives look foolish when the stories were revealed as fakes. I guess he didn't know that the post-fact world had started.
Fake news seems born out of monetary gains. Propaganda is about the message and pushing your agenda. The end results can be similar, but I agree with Tom that you can't counter them the same way.
How's the journalism side doing? Let's see, you've got that necessary schooling to build up some student debt. Then you have the likelihood of entering the workforce at maybe $30k a year.
The guy in that podcast was making $10-30K per MONTH. And he says that while Google eventually did block him, he was getting
courted by dozens of other ad networks.