For what it's worth, I've resolved to only buy brands that I've heard of in the time before the rise of the no-names. That includes Belkin, Aukey, Anker, Monoprice, Cable Matters, etc.

Now, let's say you go to Amazon and search for a "short usb-a to usb-c cable", you'll get a list of brands like this:

CableCreation
HomeSpot
COOYA
SNHDIGITAL
DETHINTON
VOKOO
Frerush
Lively Life
TITACUTE
Jiunai
DNRPrime
CoolaDigital
TekBotic
Pofesun
osymoker

Just say no!