Sadly, I will continue to support x10, although I wonder where they get the money to blanket the internet with their ads.

I guess they got all that money because their pop-under campaign, by all accounts, has been hugely successful. Depressing but true, and I gather it really spurred a lot of other marketers to follow suit.

Is X10.COM not distinct from the X10 specification at this point? Can't you get X10 wireless stuff from somebody less annoying?

A couple of overview links on X10 here and here .