Start with a desire to redesign for nothing but the sake of redesign. Don't worry about solving any issues with the existing design.

Continue with design input from non-designers and with people using only a specific device to access your site. Don't worry at all about accessibility or the ease of accessing the site from different devices with different screens (or no screens).

Take elements from one of the most publicized redesigns-gone-wrong of the past few years (Gawker) and incorporate them in a slightly different way.

And here we have a new The Unofficial Apple Weblog

Is content still king on the web? Yes, sure it is. But without accessible design no one is going to bother with that content. I've already stopped visiting the site, based solely on its redesign and I won't return. I did send them feedback mentioning a number of their pitfalls. What I don't understand is why they didn't base their new site off their sister site, Engadget?