"In the vein of full disclosure, aren't you one of said little guys?"

Are you asking if I have my own webstore? Yes, I do, why else would I be so hostile towards Googlegear and the like!

Googlegear isn't only going to put shops like mine out of business, my distributers can't even touch their prices.... Thats a bad sign...

If they wound up being the only online retailer (which isn't likely but you get the point), and have no one else to compete with... do you think the prices will always be so low? I don't...

Walmart is putting K-Mart out of business. Ames is going out of business and closing their doors. If there are no other stores for Walmart to "pricematch" against, I don't think they will maintain their cheap prices...