Registered: 21/05/1999
Posts: 5335
Loc: Cambridge UK
We went to shows, and we advertised in UK magazines. We sent review units to overseas magazines but an advertising run in a popular US auto mag would have cost more than the hardware prototyping budget!
SB took it to more shows, and put it in a reasonable number of high street stores. I suspect the latter decision may be what provided TTony with his empeg resale opportunity