This is an interesting point to consider...

For his first tech support call on his Tivo, does Phil call the store he bought it from? Tivo? A Tivo-centric bulletin board? A Tivo-specific newsgroup? A google on Tivo topics?

No, he asks the Empeg bulletin board.

Now, this would seem laughable to some. But the amazing thing is... as all the regulars here know... He'll probably get the best, more accurate, and fastest answer this way. Let's watch, shall we?