Here, let me kick you in the FAQ

Yes, you could do some of those things. Sometimes the menu items move around (like the Info menu is ordered depending on what mode you are in currently), so you have to be careful when mapping buttons to traverse menu items. It is kind of inelegant, but I've found it's quickly done in the UI so most of the time I don't even see a menu pop down. Sometimes I'll get a flicker, but I only use the macros above to change dimmer levels, so it's not that often.