It looks pretty legitimate to me. Okay -- I can't read it, but it's got list info, it's from a legitimate, well-respected web site, etc.

I'd imagine that there was either a serious screw-up on their part or someone is screwing with you and signed you up for the list severl hundred times. In either case, I'd just get in touch with AI, Sweden. Try here.
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Bitt Faulk