What's there to like about it? I've seen toy non-realistic cell phones that looked cooler than that.
I want to know why they never marketed the phones from the first movie. You know, the one that he gets in his office as a delivery from Morpheus. The one with the sliding keypad cover. Those were cool and everyone was talking about them. Everyone I know wanted one.
On a side note, I've got a funny story. about a year ago my dad wanted new sunglasses. So he went to a local Sunglass Hut, and told one of the kids there (probably about 17 years old) that he was looking for something like the sunglasses that they wore in the Matrix. Imagine his suprise when they had no idea what he was talking about! The kid had actually never even heard of the movie, and neither did any of the other teens working there! I find that amazing. This was only about 2 and a half to 3 years after the movie was released, and they had never heard of it.
They probably wouldn't have been able to sell him MIB sunglasses either