This is the "red" faceplate. I dorked with the color balance of the picture to try to make it look right (the original had a red cast across the whole picture), but it ain't really amber. BMW-o-philes can look at the clock and air controls to calibrate their eyes to BMW red.

What are the very bright red and blue lights under the heat-control for?

Those are the A/C and recirculate buttons which are, indeed, amazingly bright. The digital camera just washed them out entirely.

Amusing factoid: I posted this at the same time to the EMPEG board and to bimmer.org last night. 37 people have visited from EMPEG and 17 people have visited from bimmer.org.