I really don't see what the big deal is...

Windows Media Player has three music buying services built in, PressPlay, Music Now and Cinema Now. Well I guess that is two and a movie buying service. That's not including buying CDs through the "Media Guide."

Now I haven't done a lot of research on these, but I am sure they all have their own versions of Digital Rights* Management. Is it just because this is Apple doing this that it seems like the second coming?

Personally, until one of these services offers higher quality downloads I won't be buying. I had an Emusic subscription for over a year, but the limited bit-rate turned me off.

* yeah, right...