Keep in mind Froogle is still in its infant stages - and is VERY flaky and often wrong on prices. We sell contemporary furniture through our website and have found that froogle has created listings for us that are all wrong.

If you don't pay for the service as a retailer, then it uses what its spiders/bots find, etc.. However, you can also pay (like with Ad-Words) and feed correct data to froogle via XML datafeeds, and the like, and get it to display things correctly. I'm not sure how froogle will ever be able to come out of beta with the high probability of error when data isn't feeded directly to it from the retailers.

- trs

- But the catalog thing - THAT is cool!