The adverts all actually bug the hell out of me, including the one for the 118888 as they're all made to be obnoxiously annoying so the number sticks in your head.

They got some free publicity out of the BBC by standing two people in front of the scoreboard on Wimbledon Centre Court, in 118 T-shirts and such ludicrously 1970s (but still just about plausibly real) moustaches and wigs that during a break in the action the commentators, er, commented on them, accompanied by big close-up shot. Nice media hack.

Peter