Oh, that's too much.

C - for comedy
A - for Abbot
M - for Maxwell
E - for Ennis (?)
L - for Lou Costello

Put them all together and they spell "Camels". Experience is the best teacher. Try a Camel. Let your own experience tell you why more people are smoking Camels than ever before, and pull up a chair for tonight's Camel show starring Bud Abbott and Lou Costello!