I just watched it (MPG version here) and I have to totally disagree.

You apparently didn't listen to what the (unseen) observers were saying -- that everything the boy learned we all learned. It may have been more clear, and it may not have been the best advertisement, but it was interestingly filmed and had a clear message, just in a more cinematic sense than most. In fact, that may add to the commercial, as it doesn't treat the viewer as an idiot; it treats the user as if he has the knowledge to understand without being beaten over the head, and that may be the audience they're targeting.

Honestly, I thought it was a great treatment of a cool science fiction short film. Of course, that doesn't necessarily negate the idea that it was a dumb commercial.