Saturday 11/1: "Jeff Bezos reluctantly decides to name his new venture Amazon after his lawyer convinces him that his first choice, Cadabra, sounded too much like a dead end."

It's not just awkward, it's almost always wrong.

The only instance in which this could be correct is if, at the time, "Cadabra" had previously sounded too much like a dead-end, and, by the time the laywer expressed his opinion, had stopped sounding like a dead-end.

Since he decided not to use the name, it seems likely that this wasn't the case.

(Imagine it as dialogue: 'Gee, Jeff, "Cadabra" sounded too much like a dead end' vs. 'Gee, Jeff, "Cadabra" sounds too much like a dead end').