This is yet another disheartening sign that our country has deteriorated morally.
I have to disagree with you on that point. First off there is NOTHING wrong with seeing women in less then the average amount of clothing.
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Second off, this isn't the first or last time such a technique has been used in marketing. Hell, many countries feature women completely removing
all of their clothing to attract viewers... even such programs as the news/weather/etc. Another thing that you have to consider is that the target audience of the super bowl is, in my opinion, leaning greatly towards men. Although I do know a fair amount of women who do watch football, I think most, if not all, would at least find it entertaining.
If the women don't have a problem playing football in lingerie, then I don't have a problem with watching it.
-Greg