That to me is stupid money for a car stereo, no matter how many hours music it holds. Given that the ambient noise level in a car is higher than 50% of the detail in the music, car stereos don't need to sound good. They need to be (a) cheap, (b) difficult to steal, and (c) loud. I understand that EMPEG is designed to be used in the home as well, which means it will need to sound good. So basically it just isn't for me. I'll wait until Nippon America bring one out for 30 quid.