I actually thought at first it was a reference to this PETA campaign, in predictably poor taste as the organization seems to often be.

As to "soy brings joy", sure, if you're not allergic, and you don't react at all to the synthetic estrogen it provides. Perhaps it's all just an evil ploy by the leftists to feminize men

If you're keeping score at home, I do have some soy problems. Tofu is ok, oddly, but soy sauce is right out.