Not sure I agree about the Nitch part

I-tunes, napster 2 and a 100 others a springing up all over in fact its hard to find a CD player for portal or car that doesn't play mp3's now.

Sure Empeg is the First and best in fact all the others out there aren't qualified to wipe an Empegs butt after a night of beer drinking but the fact of the matter is there are no more empegs the market now belongs to the Electronics Heavy hitters, unless the empeg 3 gets rolling more people will be possised by the dark side and buy from the big guys.