This product really has to get into car audio dealerships if it is to experience any significant market success. The vast majority of visitors at IASCA had never heard of us - purchasing online may be almost routine for the average computer geek, but most car audio enthusiasts go to a store. I think this is reasonable - I would personally never buy an audio product without hearing it first (yes, shocking as it seems, I would have missed out on the car player if I hadn't worked for the company!).

Rob