I agree to some extent with the whole PC argument. Most people there have MP3 ripping down to a very quick process that they can easially do over and over again. For them, a Rio Reciever is perfect. Now their parents/non tech friends, the Rio Central is great. If the price drops a fair amount by the end of the year, I may grab one for my mother. Though at least it's not as bad as the price on the CES winner, the Fireball. For some reason they liked that it could network with another Fireball in the house but forgot the Rio Central serves the much cheaper Rio Reciever with no problems.