The Rio Receiver hasn't been launched yet. I can't comment on how Dell choose to market their product, and it's been a while since I looked at their site. I remember that it seemed very comprehensive though.
I do think the product has a point if you have just one of them. I have mine in my hifi cabinet in the lounge and use it regularly to play music stored on my PC which is in another room. Luckily the cabinet was already wired for ethernet, as my cable modem lives in there too (dont ask why). If it hadn't been I'd probably have used the PNA port instead.
I'm not sure I need another Receiver, but it might be cool to have one in the bedroom and use it to drive some small speakers direct (as I don't have a hifi in there).
If I had a large house I'd probably want several of them but, hey, I live in Cambridge so not much chance of that any time soon
Rob