See, this is the kind of advertising I wish the RioCar had under SonicBlue. I can almost visualize the commercial now... traffic jam... car horns blaring... people leaning out of their windows screaming at each other... except for one car... the occupant is very calm, eyes closed, head bouncing gently to the music... fade to black with logo and text - music still there and a voice over "Wouldn't it be nice if all your days went this well?" or some such... fade to black...

The scary thing is that it might just happen with a BMW and an iPod ad... <shudder>