This particular advertising campaign is, as far as I know, intended to reinforce and build upon the Rio brand rather than any specific product. With so many companies trying to get a piece of the MP3 pie it is important that consumers have your name in the front of their minds when shopping for a product.

Damn, I'm starting to sound like a real marketing guy

This is less likely to sway potential purchasers of the car player - editorial will be everything. Let's hope the reviewers are impressed!

Rob