My Thought:

I don’t want to sound like I’m bragging for all the early empeg owners out there, but this is a funny thought I had:

You know, a year ago, when I had my new amps installed for my new empeg, the owner of this car audio shop was quick to show me his new head unit, some kind of flip open color touch screen LCD - I was not impressed. It was just still a FM radio and CD changer.

Then I showed him my empeg, and he seemed to not really care, or maybe he didn’t understand it. He kept asking, “how do you fit the CD’s in there?” and “Oh, the CD’s are in the dash?” So then when I told him the price, he was like, “oh forget that!” And even some of employees who where suppose to be really “up with the times” seemed to have a similar reaction. Some thought it was just “cool” but I really don’t think they truly understood what they were looking at. I tried my best to explain it. And they just justified their own head unit with, “I can burn my own CD’s at home anyway.”

So now, I can totally see those same guys are checking out this empeg at the Rio Booth (hypothetically, of course) and scratching their heads as they say to each other “dude, this is a cool idea! I want this for my car now!” Maybe I thought this because when I saw the Rio sticker on the empeg, and I imagined a TV ad for the empeg. Well, you know how people can be. They‘ll say, “oh, did you see that thing on TV?” and then automatically, because it was on TV, everyone’s talking about it, it says Rio on it, and the buzz word “mp3” is thrown in there too, they’ll have to have it. But will they really appreciate it like us early owners, the ones that stuck with empeg from the beginning?

Wow, its seems that the empeg is WAY AHEAD of its time! I’m glad I have mine…worth every penny.


-CHiP