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Mm... AFAICR, Intel CPUs have always had a reputation (deserved) for running HOT HOT HOT!

That's not true. The old Athlons were famous for running exceptionally hot and then frying themselves because AMD didn't have any form of thermal throttling. Intel have suddenly gone crazy in power consumption and heat output because of their misguided attempts at marketing based on how high of a clock can you go even at the detriment of performance per clock.

Intel should be a lot better once they junk the NetBurst architecture that the Pentium 4 uses and switches over to the Pentium M based chips.