Don't Be Evil? What?!

On what planet is buying DoubleClick "not evil" ?

If you look up "Evil" in the dictionary, it specifically mentions DoubleClick.

At the end of Time Bandits when he warns his parents NOT to touch the Concentrated Evil, he was talking about a small piece of DoubleClick which had broken off an ad banner and fallen backward in time!

I like the Googmeisters in general, but what in the hell are they doing here?