You're not directly paying anything for the voice recognition system, i.e. we didn't increase the cost of the unit by $N when N is the cost of the voice recognition licence. In fact the 6Gb player is the same cost as the Mk.1 (the cost of the small drive hasn't changed much) so you get quite a lot of extra stuff that we haven't charged any extra for.

WMA is another good example - we pay a per-unit licence for this, but we'll be offering it to you at no cost.

The bit you didn't quote is that we hope to include VR in a simultaneous Beta release - it won't be preloaded onto the player, but you will be able to download it, albeit in a Beta state.

Rob