Yeah, they've also got Alton doing a video to pimp their fancy refrigerators. At one point, he goes into an extended rant about how to properly pack food for the fridge (e.g., mushrooms in their original container, inside a larger tupperware bucket with a wet cloth at the bottom, then sealed shut) and then flips a switch and talks about why you don't have to do any of that crap when the shiny new GE fridge, where the air is already moist. Huzzah!
The fridge video seemed vaguely more believable than the oven videos, particularly given that, on his show, he spends so many different shows talking about how to properly cook meat, and it was mostly all about cast iron skillets, not high-tech ovens.
(For what it's worth, I'm presently leaning toward an all-GE lineup. Shnazzy GE Monogram cooktop -- where the metal grates flip over and become wok holders, huzzah!, GE Profile dishwasher -- with built-in garbage disposal, GE convection oven (but not the weirdo Trivection), and yee olde GE microwave. One amusement is that GE tried to do a microwave with all the shnazzy features but without the inscrutable wall of buttons. It's part of the GE "Cafe" line, and costs 2.5x what you pay for the regular GE Profile microwave. All that for a touch-screen UI on essentially the same oven. Cute, but probably not worth it.)
P.S. Does your LG fridge have an ice/water dispenser in the door? I'm curious how they manage to get ice into the door when the freezer is below the door.