Bitt is right, I wasn't talking about negative reasons, I was just trying to come up with some hypothesis as to why they might be using a stand-alone downloader application versus a server-based cart that simply combines everything you toss into it and then lets you download it all at once directly from your browser (like you download any other file(s) ).

Being able to get the media directly into your media application, like iTunes, without a person having to move files themselves was my last guess. This is what you can do with the Mac version of the software as I understand. But I don't know what the equivalent feature under Windows might be if it's not also using iTunes.

Unlike iTunes itself, the Amazon software is just a downloader, right? Not a media player nor manager.

Hope we're clear now.