I'd be more excited about it if the case weren't so asinine. What's wrong with standard stereo component size? Failing that, what's wrong with something that at least allows greater packing density?
I thought the same when I first saw it to in renders and some pictures. But then I saw it on a video somewhere and realised that it is quite small, and the RF remote lets you put it pretty much anywhere. It could hide behind your TV, away in a corner somewhere. Even better than it looking nice is not having to look at it at all.

Pretty cool, looking forward to getting one in the UK.