I just came across this in an idle moment, this guy must have a heck of a lot of brass backing him: Full page, full colour most weekends in the Daily Telegraph ain't cheap, I don't know about elsewhere. If this was a duff idea 2/3 years ago, it certainly is now.
The website says that there's a waiting list because of demand but, as some American put it: You can't fool all of the people all of thr time!