Cable does have ads, and I can skip them. At the very least, I can pause them, which I can't do on Hulu, so you'll have to pause before or after the break if you want to make a bathroom run. *edit* and I know that skipping them means I'm not really supporting the content, but that's still how it is for me */edit*

The only reason I could see paying for this service is if you don't have another TV subscription. And I don't see myself dropping my service for this if it doesn't have all the shows I watch.

I think my biggest objection to all of this is that the studios are getting even more control over their content, and that has never meant good things for the consumer, IMO. Now they'll be even less likely to give their content to companies like Netflix, which is my preferred way to watch VOD. The only problem with it is that the content is lacking, and that's entirely the fault of the studios.