I'm quite pissed, but not surprised, that the updates to Lightroom 3 were of an insignificant mangnitude - it's typical Adobe style, just like every version of Photoshop since 3. No Face recognition and no Geotagging capabilities at all in this program. It pains me that both these features were already in iPhoto more than a year prior to LR3's release. They can both be fun fluffy features, but they can also be serious productivity tools, especially when it comes to very large photo collections.

The fact Google software has this feature isn't very surprising since they're all about data acquisition and a number of things can be done with the information gleaned from photos. It does surprise me that Google has managed to roll this into a usable piece of software though - they don't have a track record for producing good software (desktop or web - I still think SketchUp and GMail or horrible from a UI/implementation POV). Lastly, I can't use iPhoto because, frankly it really (really) sucks. Just super bad design and photo management, almost as bad as Aperture.