It's not the comparison, but the outright artistic reproduction of Apple's trade-dress. The commercial itself. White background, characters representing products, background music, etc.
My interpretation is that it is being done on purpose to openly mock Apple.
If that's how you say, I'd agree it would be pathetic
And, provided Apple could patent the look and feel and style of their commercials, it would also be illigal.
But I looked at it again. It really seems to me they're mocking Apple, also implicating that the iPhone 4 is only 3G and needs a WiFi for the video call (they mention it openly), while theirs is "4G". Also, isn't ATT one of the carriers used by the iPhone in the US? I mean, I read the whole commercial as directed to iPhone 4 overall.
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