SWMBO's Vita-Mix blender has proven to be quite satisfactory, very powerful and effective. The variable-speed rheostat failed after about 10 years, and their customer service was outstanding. When they found I lived in Mexico, they waived their normal requirement to return the blender for that particular repair and sent me the part with detailed instructions.
Naturally I'm leaning towards the "Will it Blend?" Blendtec blenders, but the Vita-Mix blenders have a great reputation as you've noted. The primary concern for me is that quite frankly, the Vita-Mix looks like it'a about 18 feet tall

I really doubt it'll fit under my cabinets, and there's just no space elsewhere for it (or to store the carafe).
I'm not sure I would evaluate a blender based solely on how well it pulverizes an apple. That is an odd task that is obviously affected by the shape of the container and how the apple bounces around in it, and for all we know an "apple-compatible" shape might well be disadvantageous for more normal blending tasks. I think other real-world tests might better indicate true performance.
That was the real kicker. I spent about an hour trying to watch that video, and it ended up being a bad demonstration! Sheesh! I'd like to see her repeat that test, but this time even cut the fruits in half or quarters first. I have a KitchenAid blender, and I know that the result she got from the one they tested is not smooth, which is what I care about, and that's what the Blendtec - particularly with the wider carafe - would get me.
The only problem is the insane cost. All the videos say it saves you money because you don't need a bunch of other equipment...but I already have that other equipment

I'm still eager to get one, though, because my Kitchenaid is terrible at its job and it leaks anyway.