Ok, speaker cables makes some sense. They don't however look like speaker cables, nor do they look like any banana plugs I've ever seen. I've never heard of a device with a built-in amp coming with speaker cables in the box either, mostly because speaker placement is going to vary a great deal.

Bitt, sorry you misinterpreted what I wrote. I thought it was pretty obvious in mentioning the store that developers would be able to take advantage of developing specifically for the AppleTV. Most games wouldn't require that much work to port over to the AppleTV platform with alternative input - or using another iOS device for a controller.