The trick with the screwdriver (see below) definitely helped, but I was pulling pretty hard - the shaft has a bit of play in it's in/out movement, but I felt like I was pulling the guts out a lot of the time.

Paul.

Paul Haigh, Reg. 4120
(mk1) 6GB, Blue, 00254
(mk2) 12GB, Red, 00357
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Paul Haigh, Reg. 4120 (mk1) 6GB, Blue, 00254 (mk2) 12GB, Red, 00357