they're gambling on "percentage of returns".
And this is what I am going to use against them. I don't have the money for a lawsuit or such, but I will go buy these protected CD's, try to do my normal process of getting them to the empeg, and return them when they fail to do so with no change in my process. The key thing here is to go to a store that only allows exact item exchanges when it's opened and returned. Do this several times on several CDs until the store gets pissed off enough to pass the information up the chain. I figure with the amount of shopping I do on weekends, I can return about 20 or so CDs a week to different stores without changing my habits.
The only way this will go away is if consumers voice their discontent in the most damaging way possible. Divx died due to this, lets add this to the list.
And don't think that just not buying any CDs will really be noticed by the industry. Stacks of returns will.
(So, anyone have a list of CDs I can pick up tomorrow?)
Edit: I was digging around some more, and
Wired has this story about the backlash of a trial of the technology. It states they pulled the trial after 3-4% of the CDs were returned quickly. If enough of us do this, we really could get it noticed.
Edited by Drakino on 06/10/01 08:53 AM.